BloodhoundBlog.com | De-Commodotize Your Listing Content | National real estate marketing and technology blog | Realtors and real estate, mortgage and investment news

BloodhoundBlog.com De-Commodotize Your Listing Content National real estate marketing and technology blog Realtors and real estate, mortgage and investment news

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Really an interesting article on valuing the content we as agents & brokers generate in our efforts. Real estate agents put forth great effort for the most part to learn about the field of real estate, keep current on market conditions, promote & market properties & develop relationships with the public, clients & customers.

This article really shows how agents/brokers need to put more value on what is freely given out to clients/customers via the web & 3rd party real estate sites. We provide our time & efforts to develop content in the hopes of sharing our knowledge & learning from others in different venues throught the web. What we recieve back is often not nearly as valuable as what we provide.

We pay to join associations such as MLS's, Realtor organizations and other trade groups to enhance our knowledge & ability to do our jobs. A whole industry has sprung up to court consumers & make $$ from our lack of being forward thinking. Competition is good though, it raises the bar for consumers in what info they have access to & the interfaces to using this info.

As real estate professionals our MLS listings are fed to these 3rd party sites (craigslist, trulia, zillow, active rain, Realtor.com, etc.) through broker agreements within the MLS & these 3rd party sites. There are strict rules on the entering of info into our local MLS (MLS-PIN) so that it can be shared across the board evenly & fairly (there is some debte with this also).

These 3rd party real estate sites take the MLS info & repackage it in ways that we as real estate agents/brokers aren't allowed to & then sell us back our feedback (customer inquiries, "exclusive" advertising opportunities) as well as the ability to best edit & display our content on their sites. We provide answers to users comments & questions, blogs, additional pictures, share our knowledge of local market conditions all for free, and yet these sites either want to charge us for the privilidge of doing so, or do not act as grateful for the time & effort we provide on their sites.

I'm a big fan of what is written in this article, how we can still contribute & maximize our uses of these 3rd party sites but in a better way that truly benefits us as agents/brokers. In the end it is our clients that will benefit, it's just how we share our work efforts that we can better use to our benefits & our clients benefit.
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