Prudential Real Estate and EDR


Prudential Real Estate Provides Online Consumer Access To Environmental Profiles


IRVINE, Calif. – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, today began providing consumers with access to free property environmental profiles on its Web site at www.prudential.com/realestate. Consumers simply key in an address to receive property-specific environmental information to better inform them during their search for real estate. Prudential Real Estate is the first real estate company to offer such information to consumers in the United States.



The profiles, compiled by Environmental Data Resources Inc. (EDR), a national provider of environmental information, cover all of the U.S. markets and provide data obtained from the Environmental Protection Agency and other agencies detailing certain environmental issues that may exist in close proximity to a specific property.



"There are so many opportunities available today to improve the consumer real estate experience and we’re excited about providing tools like the Environmental Profile directly to consumers and potentially through our affiliate brokers and sales professionals," said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. "This is the objective for all of the enhancements we are making to our Web site this year. We are assisting consumers in their real estate search by supplying critical homeownership information and content in one place – on prudential.com."



Prudential Real Estate has entered into a strategic alliance with EDR, creator of the most comprehensive database of environmental and historical land use information in the U.S. EDR is owned by DMG Information (dmginfo.com), a subsidiary of London-based Daily Mail and General Trust plc (dmgt.co.uk/), one of the United Kingdom’s largest international media companies.



"We are excited to work with Prudential Real Estate to provide this critical information to consumers," said Robert Barber, chief executive officer of EDR. "This tool will help people better understand a prospective neighborhood, informing them of potential environmental issues that may be present so that they are as educated as possible."



Environmental Data Resources Inc. is the leading national provider of environmental risk information services and related workflow applications in the United States. As the innovator of the most comprehensive and accurate database of environmental and historical land use information, the company provides reports, subscription services and other solutions to help its customers assess and manage environmental risk. EDR customers include commercial and residential real estate professionals, environmental consultants, lenders, corporations, attorneys and government agencies. Established in 1991, EDR is headquartered in Milford, Connecticut with regional offices located throughout the United States. EDR is wholly owned by DMG Information Inc., the business information division of Daily Mail and General Trust, plc (DMGT).




For more information, visit www.edrnet.com, or contact Joe McGurk, (203) 378-1152, ext.121; jmcgurk@cjpcom.com.



Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of March 31, 2008.



Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $631 billion of assets under management as of March 31, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services.




For more information, please visit http://www.news.prudential.com/
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